Email Marketing/CRM Specialist

Location: Marketing Team
Posted on: 15 November 2023

Australian Sports Nutrition is excited to announce an incredible opportunity for a highly skilled and motivated Email Marketing Specialist to join our dynamic Marketing team in our Gold Coast office!

As a market leader in the sports nutrition industry, we are dedicated to providing the highest quality products and exceptional customer service to our loyal clientele.

As an Email Marketing Specialist, you will play a key role in implementing and managing our CRM and automated marketing initiatives. This is a unique opportunity to foster long-term loyalty, optimise the customer experience, and drive sales through targeted email marketing strategies.

You will be responsible for developing captivating email campaigns to create a sense of loyalty and engagement throughout the customer lifecycle, as well as showcase our product offerings. These campaigns will serve to nurture customer relationships, guide them through their journey with our brand, and highlight our diverse range of products.

Working closely with the eCommerce and Marketing Managers, your other responsibilities include:

  • Leverage customer insights and data to deliver personalised and targeted email communications
  • Monitor and optimise email campaign performance, including open rates, click-through rates, and conversions and ultimately revenue.
  • Collaborate with the marketing team to create visually appealing and on-brand email templates
  • Continuously explore opportunities to improve email marketing effectiveness and customer engagement
  • Collaborate with cross-functional teams to align email marketing strategies with overall business goals
  • Stay up to date with industry trends and emerging email marketing technologies

About You

You will be proactive and self-motivated, with a passion for Health & Fitness. Other requirements include:

  • Willing to relocate to the sunny Gold Coast
  • Strong understanding of email marketing best practices, including segmentation, personalisation, A/B testing, and deliverability optimisation
  • Analytical mindset capable of interpreting campaign metrics and data to extract valuable insights
  • Excellent written and verbal communication skills, with the ability to create compelling content and collaborate effectively
  • Proficiency in email marketing platforms (e.g., Klaviyo) and marketing automation tools
  • Proficiency with web CMS platforms (e.g., Shopify, Retail Express)
  • Proficiency with briefing edm requirements to design
  • Past experience in digital marketing is a bonus

What's on offer for you?

Alongside a competitive base salary package, you'll have the chance to join Australia's fastest growing and most trusted brands in Health and Performance Supplementation, as we gear up for a thrilling period of expansion!

You'll enjoy an amazing team culture and a supportive, healthy workplace. We provide seriously generous staff discounts on our exceptional products. As you grow, we'll provide continuous on-the-job support and mentoring to fuel your career development. Our central Gold Coast location puts you right in the heart of everything the GC has to offer. 

Share: